Of course, as the quote points out, the audience is adults (and college students).
No, the quote says the audience is "kidults," which is a perfect portmanteau for that crowd, and I am
so stealing it!
Comics are dead as soon as their readers need their subscription money for meds, oxygen tanks and nursing care.
Incidentally, "Kidults" is a word that's been in currency over here for a few years now; it refers (I think) to thirtysomethings - usually men - who obsessively refer to the children's programmes of their youth, like Thunderbirds and The Magic Roundabout.