Y' know those old Denny O'Neil/Neal Adams GL relevant titles just didn't sell and GL got cancelled back in the 70s and hard to share back pages from the Flash.
Reboots and relevancy don't last for the long haul.
It's not 1934 anymore. Nor 1938.
Shame all of the real creativity died with Mort and Julie -- and with them the SF writers who created myths not marketing gimmicks.
Bleccch.........
I despise looking to the "good old days" with nostalgia and the recent past, present and future with disappointment, overlooking everything good about them.
Those GL comics you're talking about? They may not have sold well, but they're remembered thirty years later as being classics. They're decent stories too. Maybe a little preachy.
Those "myths not marketing gimmicks" were created to keep kids interested, by a man who had so little respect for his audience that they had the attention span of a goldfish. Weisinger said that. He thought kids had short attention spans, so every six months he'd introduce a new thing. Know who else did that sort of thing? The much hated Dan Jurgens, in the nineties. The gimmick marketer himself. I honestly enjoy some of those dark age 90s stories better than some (not all) of Mort's own gimmicks.
Weisinger was a bad boss, stifling his worker's creative talents. This is a well known fact. He also hated Superman. He was jealous of his powers, and eventually quit the job because of it.
Julie Schwartz was great. But it's not like he did things too differently from other hated people. John Byrne tried to lower Superman's power level and tell more character based stories. If that doesn't sound familiar, it should, Julie Schwartz did the exact same thing. The difference? Schwartz did it better. But don't try to claim he did something different that made him special, he just did it a different way.
Writers today are just as creative. In fact, they have to be more creative, because we expect constantly high quality stories. They don't always deliver. But sometimes they do. And on those occasions, it is VERY unfair to hold them up as inferior, just because it's not the sixties anymore.
As for me, I'm going to look at the future with a sense of optimism that Superman will actually get better instead of getting worse. Who knows? It could happen.