Thanks for that last link. Very interesting reading, especially this paragraph:
What’s interesting to me is that the most successful “OYL” launches from DC, at Comix Experience, have been post-OYL (as a branding exercise), and have been (seemingly) creatively-driven, rather than editorially-driven. We’re doing great with JLA & JSA, with Superman & Action, with Batman & Detective, and with (to a lesser extent because of lateness) Wonder Woman. These are all pretty much cases where the idea was to put a strong “dream team” of creators on a property, rather than having an external event driving things. That’s the only model that works to any significant degree over a long haul.
Wow, so it turns out what readers want is not major events or continuity-shaping, "everything changes" pyrotechnics. What they want is quality stories written by good writers and drawn by good artists. Who knew?
And as also pointed out, 3 solid years of major crossover events (with more on the way) actually drives readers away rather than attracting new ones. Another amazing find.
Who wants to bet a year from now DC will be further in the hole and we'll be pointing out the same sorry mistakes again?