Dakota, I've got to respectfully disagree with your viewpoint here.
Hey, I can deal with thoughtful, respectful criticism. I even have some comments of my own ...

DC Comics is a business, and any form of art that is run at the top by businessmen is going to have stunted potential.
I entirely agree ... more on which in a moment.

Morality plays for children? Yes, that's a valid arguement but the sad fact of the matter is that kids don't comicbooks.
Yes, but why is that?
First and foremost, it's because DC isn't marketing to children any more.
My daughters love
Justice League on TV, and they're precisely the same market buying Yu-Gi-Oh! and Pokemon memorabilia. I know this because I've watched my daughters begging for this stuff right and left four three or four years.
And make no mistake, they love
Justice League and
Justice League Unlimited. It's one of those shows that all three of us consistently sit down and enjoy, for totally different reasons.
And as a program, I've discovered in the last few months that
Justice League has a significant advantage over Yu-Gi-Oh! and Pokemon:
My older daughter, who is 12, has loved Pokemon, in much the same way that I loved Star Trek at her age. She used to rave incessantly about the trivia and minutia associated with it. I discovered to my shock that I must now know how my parents felt raising me, listening to me go on and on about something they didn't really understand, but knowing that it was taking up a significant amount of my spare time and gray matter.
For a while, my daughter moderated forums on a Pokemon fan web site and even had a Pokemon-based domain name of her very own with a Web site she maintained. At her urging, I drove her and her sister to Mall of America in Minneapolis (about a four-hour drive) for what amounts to a Pokemon mini-convention.
Yet in the last year, she's grown enough intellectually to understand that the Pokemon series is rather lame. It's the same stories re-tread every week, more or less, and aside from any new Pokemon she may see, it's kind of the same thing, over and over.
Justice League doesn't have this problem. Its stories are just sophisticated enough and well-written that it's not the same crap every week with different character names.
Justice League can continue to capture her imagination every week where Pokemon can't.
Similarly, my younger daughter likes Supergirl. It's the first and only title she's asked me to get for her, and fortunately (so far) the gleeful nihilism at DC hasn't extended to the new Supergirl title. I am a bit apprehensive about presenting her with comics that glorify the Mary-Kate Olsen anorexia figure wrapped in modern slutwear, but the fact is that it's no different than what she sees at the mall every day, unfortunately.
But particularly in the case of
Justice League, you have to ask yourself, what are they doing differently at Warners Animation that they're not doing at DC? My daughters have no interest in the comic book version of the League, after all.
What are they doing differently? It's simple: the TV series is marketing to children.
If comics actually wants to regain its former glory, it needs to do one very simple thing: market to children again.
First and foremost, it has to abandon the "comics store only" mentality. When I was a child, comics could be found on the rack of every store I walked into, from K-Mart to the local gas station -- the same as the Yu-Gi-Oh! and Pokemon cards of today. They were in the ubiquitous rotating racks near the front of the store where children could beg their parents for an impulse-buy on the way in or out.
DC needs to go back to this model and get comic racks into stores again.
Secondly, comics were once affordable. My kids get a five-dollar-a-week allowance, so buying even one title today represents a significant investment. Fortunately for them, I'm a soft touch when it comes to comics, and I'll buy them almost anything they ask for, provided the content isn't too horrific (which of course means they can't see titles like, oh, everything DC publishes with a couple of exceptions). However, even I can't afford to invest much in comics these days. The damned things are just too expensive.
How do you make comics cheaper? I can think of a couple of ways, but first and foremost, you get rid of the slick covers, high-quality paper, and vast array of colors. You return to publishing standards of a quarter-century ago. Yes, this means artists will have to re-learn how to deal with fewer colors, but such is life. Do you want to be selling a few books to fanboys in comics stores or millions to kids on rotating racks in grocery stores?
And finally there's content. This is the real deal-breaker.
Content.
Much as I'd like my kids to see the return of the Golden Age Superman, I can't allow it. The entire rest of the issue is totally inappropriate for them. If I found Phantom Lady's death disturbing, it's potentially the stuff of nightmares for a child.
What kind of content do children want and need? Again, we need look no further than the Warners animated series:
Adventure told with enough adult sensibility to be consistently interesting, yet without all the darkness and horrific content. Generally entertaining, optimisitic, bright adventures stories without all the gleeful nihilism.
Basically, DC needs to abandon everything it's been doing and actually market comics to children instead of aging adult fanboys. If they actually marketed to children the way Yu-Gi-Oh! and Pokemon do (without the inherent stupidity that ultimately dooms those shows once you've gone beyond a limited age range), then DC will return to its former glory. As long as it insists on writing only for fanboys, it's doomed.
We want to love again, we really really do. But we've been burned before. Again, I say hold the course. Continue buying the comics you want to read and DC (or more accurately the suits at Time Warner) will get the idea.
What I'm concerned with is this:
If the suits can't understand the necessity for marketing to children as I've described above, then they're stuck with marketing to fanboys. And what did the fanboys buy more than anything else?
Identity Crisis.
If you're concerned with the bottom-line numbers, you have to naturally say to yourself, "Hey, that
Identity Crisis thing sold like mad. Why aren't we doing more like that?"
And what was
Identity Crisis all about? Gleeful nihilism for its own sake.
If DC actually has in mind a turn away from the gleeful nihilism, no one will be happier than I. However, given the fact that they've made precisely no effort to market to children by taking none of the steps I've outlined above, they display that they simply don't get why they're only enjoying a shadow of their former glory.
As I say, I like making predictions for the future based on past performance. They're not making changes in the distribution channel that would alienate the comics specialty stores, which would be the first step in doing the right thing. They're not making arrangements to downgrade their paper to something that will reduce costs. They're not telling their artists, "Learn to work with four colors, 'cause that's what you're going to have." They're not telling their writers, "Cut all the crap and write to a younger audience."
All they've done is had one panel of a super-hero who continues to appeal to the older fanboy.
My prediction is more of the same or a variation of more of the same.
Dakota Smith