Would a DC line have worked better for Mattl than Batman?

[pocketmego]

Mattel started their Batman toyline with an amazing attention to detail and nice modern look to Batman and Co. I bought the 2 pack to get my hands on that awesome Superman figure that is compatible with this line.

However, I must ask, since the multitude of Batman figures is now rotting on the shelves, would a DC line have been better to produce? That seems like competition to DC direct, but is it really?

A Mass Market line centered around the Comic version of the JLA, not unlike Super Powers, but featuring the size and articulation of the Batman line. I think it would be hard to find these figures as readily as I can find an Arctic Batman.

What do you think?

-Ray

[Super Monkey]

actually the Superpowers Batman was one of my favorite Batman figures ever.




DC direct is cool and all, but they are not affordable at all.